Business Development

Consultations are always free. We have initial discovery and introductory launch packages available for each of our marketing divisions. Ready to learn more? Give us a call or send us a note and let’s talk. We really enjoy getting to know other businesses and working together to discover if we can be of any assistance. We won’t just say yes or no, and we definitely won’t talk you into a program which we don’t believe will be of any benefit. What we do, specifically, will depend on you and your goals and abilities, but we’re always transparent and happy to share our insight.

Discovery and Overview

Initial Consultation / Discovery Call. There is no charge and no requirement of commitment. We want to get on the phone and learn more about you, your industry, and the product or service you wish to promote. We don’t pretend to be experts in your business, but we do know online marketing and have extensive experience with Search Engine Marketing, Media Buying, Small Business Marketing, and Affiliate Program Development. Following the initial phone conversation, assuming we are confident we can be of genuine assistance to helping your online marketing strategy, we will then return to you one or more of the following:

  • Recommendations on search engine and network presence
  • Suggestions for keyword themes
  • Estimated cost-per-click bids and traffic availability
  • Recommended budget
  • Examples of adcopy for your product
  • Preliminary competitive analysis for search
  • Suggestions for content advertising
  • Recommendations for campaign structure
  • Recommendations on sites and portals for ad placement
  • Estimated budgets and costs for desired traffic volume
  • Advice on targeting and frequency of ad placement
  • Suggested marketing copy for ads and landing pages
  • Competitive overview
  • Suggested offer structure
  • Recommended affiliate and traffic types
  • Estimated traffic and associated costs
  • Outline of any technical requirements and solutions
  • Site analysis for Search Engine Optimization best practices
  • Recommendation of web site development and content
  • Review of Local business listings
  • Social Media Internet Presence
  • Search performance results
  • Analysis of Competitor’s Web Presence and Practices

Introductory Launch Packages

  • Complete build-out of Campaigns in Google and/or Bing, Yahoo and MSN
  • Launch of presence on search and content networks as applicable
  • Implementation of recommended bidding strategy
  • Implementation of regional and time of day advertising
  • Creation of two ads per campaign/adgroup
  • Monitoring and optimization of campaigns during initial launch testing
  • Post-test analysis including ctr, bounce rates, tos, cpcs, conversion metrics, etc.
  • Suggestions for moving forward
  • Outline of specific media buys including targets, budget, placement, and traffic goals
  • Ad copy finalization and marketing collateral development
  • Tracking and Management Platform Implementation
  • Affiliate Program Terms and Conditions (Agreement) Development
  • Campaign Development
  • Affiliate Program Promotion and Recruitment
  • Site creation and/or optimization for organic Search Engine listings
  • Submission of business info to all major database listings
  • Targeted development of Social Media presence and Mobile optimization
    • Facebook, Google, Twitter, Yelp and more…

Need something unique?

You got it. The fact is no two campaigns are alike and the outlines above are expected to be modified. We look forward to speaking with you and learning more about how me may be of assistance. Give us a call or send us a note today!