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Affiliate Programs are a terrific means to increase traffic and sales. Affiliates can reach a wide audience and provide multiple paths for conversions. Much of it is typically purchased on a performance-only model, which means the Advertiser only pays for the traffic that completes a desirable action, usually by buying something.
Take a few minutes now to pull this content together and you’ll be able to use it again and again as you go through the development of your affiliate program.There are a lot of steps involved, and plenty of options and service providers available to help you along the way, but no matter how you choose to build your program, having this information and collateral readily available will help expedite your efforts.
2. What is the Offer and how does it perform?
3. Terms and Conditions of your program
4. Marketing Collateral (Creative)
With all these pieces readily available you’ll be able to quickly and confidently move through the process of developing an affiliate program by working with the various vendors, service providers, affiliate networks, and direct affiliates. You’ll of course also want someone experienced with these setups to review, edit, and negotiate the various contracts to make sure that your business and brand are well protected and positioned for success.
For more information, please review our Resources section.
Tessera Marketing is an online marketing agency with specialization in Affiliate Program Development. We function as an Outsourced Program Manager (OPM) with the unique difference of building direct, in-house affiliate programs for our clients. We don’t just manage your offer on third party networks, but rather build you your own program allowing for complete control, insight, transparency, and confidence regarding any brand or industry compliance requirements. We’ll handle all the legal and technical development on your behalf, including affiliate program promotion, recruitment, and management. At any time we will happily train and transition the program to your in-house staff, and since it has been your direct program since the very beginning, there is no concern about disruption in traffic due to link changes, new contract negotiations, etc. Contact us today to discuss your program and how we might be able to help.